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/Luma Hospitality
A warmer booking journey and a more intentional brand world for a boutique hospitality group.
2024
Hospitality
Booking flow
/INTRODUCTION
Luma wanted its online journey to feel as considered as the physical spaces.
We refined the tone, motion, and booking architecture so the site supported both inspiration and conversion.
What changed
We tightened the story, cleaned the interface, and made the next action obvious at every stage of the journey.
The result is a site that feels more intentional and easier to trust.
13
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